Closing the gap between brand objective and creative execution, without losing the spark.
Non-Traditional Creative Director
noun
A creative lead who bypassed the traditional agency structure to set the vision for brands, projects, or campaigns. Cultivated in specialised agencies, they bring technical expertise in specific mediums, like moving images, to lead teams in bringing that vision to life.
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Film Director
noun
The creative force responsible for translating a script into a film by guiding the technical crew, talent, and emotional arc of every scene.
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HRMN
informal noun
By merging the vision of a Non-Traditional Creative Director with the technical grit of a Film Director, HRMN identifies the spark within a brief. That rare, visceral energy that prevents brand objectives from becoming boring. HRMN protects the spark through to the final frame, delivering insight-led work that doesn’t just meet the objective; it demands the room’s attention.
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Based in Ireland, available globally. Serving brands that refuse to blend in.
